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Business Implications for NextGen TV
Rick Ducey (BIA) / Sam Matheny (NAB)
Rick Ducey, Managing Director, BIA Advisory Services, will speak to broadcast business models being considered for ATSC 3.0 and the kinds of expectations agencies and marketers should have for NextGen TV and local TV advertising in terms of services, data and other opportunities will be available to them, and when.
Sam Matheny, Chief Technology Officer of the NAB, will discuss the status of the roll-out of ATSC 3.0 and how stations are deploying this new broadcast standard.
The completion of a GatesAir webinar qualifies for ½ SBE re-certification credit, identified under Category I of the Re-certification Schedule for SBE Certifications.
